Decentralized App (iOS & Android)
2018 - 2019 NYC, New York
Role: Sr. Product Designer
Service: UX & UI Design, User Testing, Product Design, Prototyping, Market Research
Design Challenge: Ticketing companies, venues, artists and brands struggle to control the predatory secondary markets and struggle to identify who’s attending their events
The Solution - A Decentralized, Live Ticketing Solution & Secondary Market Ticketing Platform; built for venues, artists and fans. A product for Live Nation and Ticketmaster (Live Nation Entertainment, Inc.)
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services.
Empowering artists and fans with full ticketing transparency on the Ethereum blockchain.
Artists control how tickets are resold, and who participate in ticket transaction revenue.
From issuance to the event - tract ticket sales, transfer data in real-time. Managers can assign, distribute and monitor artist ticket inventory in real-time.
The Design & Industry Challenge
Ticketing companies, venues, artists, and brands struggle to control the predatory secondary markets and struggle to identify who’s attending their events.
Minimal Data Transparency. On average 70% of event attendees are unknown. Tickets are bought, transferred, and resold; without controlling the chain of ownership. This creates security concerns and missed marketing and data collection opportunities.
Legacy Technology
Historical underinvestment in technology-driven by lack of competition.
Counterfeiting & Predatory Secondary Markets
Scalpers and third parties benefit from an unregulated and mispriced Secondary market.
Dapps are applications that use Ethereum to disrupt business models or invent new ones.
End-to-end control of ticket distribution and revenue built on the Ethereum blockchain.
